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Communications: Web Marketing

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Designing a Web site must be done from the "top down", begining with corporate marketing objectives, and working fromtheir to what content needs to be presented, and how users can efficiently navigate to end up at the desired point in the web site, whether it is the instructions to the dealer or showroom, the toll-free phone number of the order desk, or shopping using the online order form.

Internet Marketing Overview (American Marketing Association)
Using the Power of the Internet in Marketing Efforts (American Marketing Association)
Web Site Development Overview (American Marketing Association)
Successful Web Site Globalization (American Marketing Association)
Developing a Sales & Marketing Portal (American Marketing Association)

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